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19-Jul-2017 04:56

Model partnership with over 24,000 farmers: Pepsi Co India has pioneered and established a model of partnership with farmers and now works with over 24,000 happy farmers across nine states.More than 45 percent of these are small and marginal farmers with a land holding of one acre or less.Large investor in India with strong brands: Pepsi Co has been consistently investing in India, in the areas of product innovation, increasing manufacturing capacity, ramping up market infrastructure, strengthening supply chain and expanding company’s agriculture programme.The company has built an expansive beverage and snack food business supported by 62 plants across the country.

Brand Advantage Innovations Kurkure has constantly re-invented itself to sustain its relevance to Indian culture and the Indian ethos.It is a taste so addictive that you can go through a packet in a minute!